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Chemical Senses 20: 517-528,
© 1995

research-article

The Emotional Distinctiveness of Odor-evoked Memories

Rachel S. Herz and Gerald C. Cupchik1

Monell Chemical Senses Center 3500 Market Street, Philadelphia, PA 19104–3308, USA 1Department of Psychology, University of Toronto Toronto, Ontario, Canada M5S 1A1

Correspondence to be sent to: Dr Rachel S. Herz, Monell Chemical Senses Center, 3500 Market Street, Philadelphia, FA 19104–3308, USA

A modified paired-associate learning paradigm was used to test whether odors or verbal odor labels evoked more emotional memories. Subjects were presented with emotionally positive and negative paintings (to-be-remembered items) in association with positive and negative odors and odor labels. Painting recall and associated emotional experience were tested after 48 h. Odor-evoked memories were found to be more emotional than verbally cued memories on a variety of measures. Moreover, if the cue for recall (odor or label) was hedonically congruent with the painting to be remembered, memory for original emotional experiences was enhanced. The findings are discussed within a general cognitive framework and implications for using odors to dissociate the emotional and representational aspects of memory are addressed. Chem. Senses 20: 517–528, 1995.


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